4th May 2016
POWERADE has a star-studded sporting line up for 2016 powered by the new electrolyte-charged, POWERADE ION4.
Sporting super stars Steven Adams (Oklahoma City Thunder NBA player), Kane Williamson (current NZ Sportsman of the Year, and recently named Wisden’s Leading Cricketer in the World), and Mahé Drysdale (Olympic champion rower) officially joined the POWERADE ambassador team for 2016.
This is going to be a big year for all 3 POWERADE ambassadors. Steven Adams is currently in the semi-finals of the NBA Western conference chasing his first NBA Championship, Kane Williamson has just been handed the captaincy of the BLACKCAPS and Mahé Drysdale is again seeking glory in the Rio 2016 Olympic Games. These talented sportspeople embody POWERADE’s commitment to sporting success and demonstrate the performance and science behind POWERADE’s formulations.
The new POWERADE ION4 is the first formulation change since 2006 with 95% more electrolytes compared to the previous POWERADE Isotonic 750ml formulation, to help replace 4 of the electrolytes lost in sweat.
POWERADE ION4 is designed to help athletes of all levels by fuelling, aiding hydration and providing electrolytes lost through sweat during prolonged or intense exercise, training or competition.
Steven Adams said, “I’ve teamed up with POWERADE as I know how important hydration is for me – whether that’s through training or playing a fierce game. This new POWERADE formula replaces electrolytes which really help with my post-match hydration.”
POWERADE is a long-time supporter of a diverse range of Kiwi sports, and will continue its long-standing partnership with the BLACKCAPS and Silver Ferns, as well as New Zealand Investec Super Rugby teams, and Mitre 10 Cup teams – Auckland, Waikato, Wellington, Canterbury and Otago.
In addition, POWERADE demonstrates its commitment to sporting achievements through its sponsorship of the most popular marathon events in Auckland, Rotorua, Wellington, Christchurch and Queenstown.
Also supporting the launch of POWERADE ION4 is the New South Wales Institute of Sport (NSWIS), who have been a long term partner of the brand.
Dr Kenneth Graham, Principal Scientist, NSWIS, said, “Fluid losses in exercise can cause an athlete to become dehydrated and reduce their performance. POWERADE ION4 is designed to promote fluid absorption and maintain hydration.”
The electrolytes in new POWERADE ION4 are Sodium, Potassium, Calcium and Magnesium. It also contains carbohydrates to provide energy. Just like the previous version of POWERADE, the new formulation provides fast and effective hydration.
Jodie Timmins, POWERADE Brand Manager says “POWERADE is there every step of the way to help both professional and recreational Kiwi sportspeople reach their potential. The new ION4 formula demonstrates POWERADE’s pledge and commitment to improved performance for professional athletes and recreational exercises.”
POWERADE ION4 has the same great taste as the previous POWERADE range and will be available in 750ml PET in Mountain Blast, Berry Ice, Lemon Lime, Gold Burst, Fever Pitch and Blackcurrant flavours. POWERADE ION4 is available now nationally from most retailers.