13th August 2014
Kiwi cafes are introducing a new face to their beverage mix – MOST still and sparkling organic juices.
The new product range is aimed at ensuring customers have the choice of a product that’s certified organic.
The inspiration for the name came from the philosophy that you get out what you put in – a belief about making the MOST of life.
“At MOST, we believe in creating simple products that are made with organic fruit and the best intentions,” says marketing manager Tracey Evans.
She says there also continues to be a big demand for the creation of organic juice beverages.
“Organic juice is in double digit growth, so it makes sense that we develop a new product to meet that need,” she says.
MOST Organics Juices are targeted at 20–39 year-olds, so marketing tactics will focus on social media to get cut-through.
“Our audience finds out what’s new or the next best thing through social media, so it makes sense for us to utilise key influencers to spread word of mouth,” Evans says.
The launch will be supported by magazines, PR and will also use POS materials to get attention in cafes.
BioGro, New Zealand’s leading organic certifier, has already given MOST its seal of approval.
“With people’s growing demand for organic products here and abroad, it’s great to see another tasty fruit juice enter the mix, especially one that is truly organic and uses local produce where possible,” says Dr Michelle Glogau, CEO of BioGro New Zealand.
With no artificial flavours or colours, and no added preservatives, MOST Organic Juices are available in August, in café’s nationwide.