L&P Sour Brings Out Edgier Side of Favourite Brand

October 25, 2013 9:40 am

One of New Zealand’s favourite brands, L&P has revealed a new side to it with the launch of L&P Sour. The new variant offers a sharper taste for L&P drinkers who want to try something a bit different. Coca-Cola Amatil (NZ) Ltd launched the variant on 21 October. The six month indent is available in 1.5L and 600ml bottles, with two different label designs to reflect the edgy/sharper side of sours. “L&P is a New Zealand icon, and we wanted to embrace and build on that with L&P Sour. The supporting campaign is about revealing the sharper, edgier side of L&P to recruit a new generation of L&P drinkers,” says Wendy Rayner, General Manager Marketing, at CCANZ. L&P Sour is available in supermarkets and convenience stores around New Zealand. For further information, please contact: Val Hayes Acting Corporate Affairs Manager P 09 970 8443 or 021 912 746 E val.hayes@ccamatil.com