FORTUNE FAVOURS COCA-COLA AMATIL NZ

February 26, 2019 7:21 pm

Wellington Craft Brewer Fortune Favours has signed an exclusive partnership agreement with Coca-Cola Amatil NZ (Amatil) for the sale and distribution of their beer and cider range throughout New Zealand.

Fortune Favours is a relatively new entrant into the Wellington brewing scene, opening its brewery and bar in August 2017. In 18 months Fortune Favours has already achieved over 100 taps nationally pouring their product and approximately 300 customers for their packaged beer.

Fortune Favours has a core range of five products that includes: The Wellingtonian NZIPA; The Adventurer Pilsner; The Oregonian American Amber Ale; The Naturalist Unfiltered Pale Ale and The Sunchaser Blueberry Cider.  Fortune Favours also produces numerous seasonal and experimental beers from their central Wellington Brewery.

CEO and Founder of Fortune Favours (FF) Shannon Thorpe says, “We are very excited about this partnership and see it as a great way to take FF from being a strong ‘up and coming’ Wellington brand to a true national brand” Thorpe said.

“There is a great culture and enthusiasm within Amatil, and their sales & distribution network is second to none. This relationship will allow us to continue the growth of Fortune Favours, we’ll continue to own and run the brand but with the added support of Amatil’s substantial sales and distribution expertise.”

Coca-Cola Amatil NZ General Manager of Sales Steve Inch says he’s looking forward to adding Fortune Favours to the Amatil portfolio, and the chance to introduce more customers and consumers to this great brand.

“We’re very excited to be working with Shannon and the team at Fortune Favours. In just over 18 months since they started they’ve gone from strength to strength, building a fantastic brand anchored in a range of great-tasting, highly sessionable craft beers,” said Inch.

“The next step in their growth needs to come from expanding to a national level, which is where we come in. It’s a natural fit with our reach and route to market capability.”

As part of the agreement, Coca-Cola Amatil will be putting a team of Beer Ambassadors on the road to ensure that customers have all the support and information they need to engage their consumers with the brand and its great products. The Agreement officially commences 1st April 2019.

BACKGROUND

Fortune Favours is a small, independent brewery based out of Wellington.  The brewery is a partnership between Shannon Thorpe (Founder / CEO), Dale Cooper (Head Brewer) and Wellington Hospitality Group who operate over 30 bars throughout the Wellington region.

Coca-Cola Amatil NZ is a New Zealand company that employs more than a thousand people throughout the country and has a portfolio of over 270 beverage options. These include iconic Kiwi brands L&P and Pump, MOST organic juice, Deep Spring, Halo coffee, Kronenbourg premium beer, Jim Beam, Canadian Club and more. A beverage for every occasion and every lifestyle. Coca-Cola Amatil works closely with its biggest partner The Coca-Cola Company and is proud to also distribute Coca-Cola portfolio of products.

 Aon Hewitt Best Employer – Coca-Cola Amatil NZ has been awarded the Aon Hewitt Accreditation for Best Employer in Australasia for three years in a row.

Rainbow Tick – Amatil NZ is proud to have been awarded the Rainbow Tick four years running for our values around inclusion and diversity.

Gender Tick – Amatil NZ is proud to be one of the first companies in New Zealand to be awarded the Gender Tick in 2018 for our gender inclusive culture.

YWCA Compact – Amatil NZ has been awarded the YWCA Compact for alignment on equal pay between men and women. With a national average differential of 9%, Amatil’s differential is less than 1%.